Our Halloween campaign for Booking.com is not really a conventional TV advert. More of a trailer for a movie. Actually, it's promoting their haunted hotels, which apparently is a big thing in the USA...
These 'Trailers' were complimented with print, hand painted, like they used to make horror movie posters in the 70's and 80's. They are to be distributed across lots and lots of cinemas in North America , around and during Halloween 2013, and, a 30 second to run on TV and Yahoo and Fandango movie page with a whole digital platform.
Each poster has a different story to tell, same as the Trailer TVC. This campaign will act like an actual movie release.
Concept: Zach Watkins and Myself
Print Art Direction - Design: Myself
Director for TVC/Trailer: Mark Bernath
Print Illustrations: Akiko Stehrenberger