To promote G.E. in Saudi Arabia and the Middle East, we were asked to look at what the benefits of the technology were to the region's. We shot a fly on the wall installation, using mass projections on surfaces of their factories floors and walls. We produced 2 TVC campaigns, one for Aviation, one for Powering.
We also had the opportunity to produce a compelling print campaign, which was distributed across both regions.
Concept: Zach Watkins and Myself
Print Art Direction - Design: Myself
Director for TVC: Jamie Rafn
Print/OOH Photography: Christian Weber