'Make a music video' is what Heineken asked us to do. We did exactly that by using recognizable music genre's in a human EQ, lin - up. Western, Rock, Japanese Pop, Hip Hop and just plain Weird.
To try and get the Man of the World idea across, the genre types seemingly had a dance off in the very obvious EQ format.
This campaign was also supported a new brand identity, rolled out at Heineken sponsored festivals and across digital, where one could take place in the Human Equalizer and post it into social media circles.
Concept: Zach Watkins and Myself
TVC Director: Pleix
Branding Design: Myself, Joseph Burrin and Gareth White.