Heineken Rugby World Cup campaign, 2011. Shot on location in Eden park and surrounding New Zealand, we wanted to give the world a glimpse into the strange and somewhat obsessive nature of the hard core rugby enthusiast. From Head dresses to wigs, skirts and collisions, the 'Code' of the rugby fan comes to the fore, in this quirky but truthful TVC.
This was also launched with a big OOH and Print/Branding campaign.
Concept: David Smith and Myself
Print Art Direction - Design: Myself
TVC Director: Steve Rogers
Illustration: Tavis Coburn