These OOH and print adverts were part of a final campaign for Nike ACG. (They are now Nike action sports) Because of what the product is mainly used for (outdoors type people) I decided that using nature, quite literally, would be the best thing to make up the main part of this campaign.
The headers were made from leaves, twigs, pond scum and feathers. Makes sense really. At one point we had a snail and even a mesmerized frog, who was dwarfed by these monolithic letter forms.
We were also asked to design an in-store poster, which was used as wall paper in some stores, celebrating 25 years of the Nike ACG brand. To do this, I made letter forms covered in all the old classic Nike ACG adverts.
Concept: Brandon Davis and Myself
Print Art Direction - Design: Myself
Photography: Marcel Christ