Rugby can be quite brutal, especially at international level. So, we were asked by Nike to come up with an interesting approach for this campaign. Something that would welcome the English into Stade De France, in an unexpected manner.
This OOH started with the words 'Hello' and ended with 'Bye Bye', as the English eventually lost. Our contingency was 'Respect'!
Copywriter: David Smith
Print Art Direction - Design: Myself
Photography: Christian Weber