Global PR, TVC and print campaign, was released to empower Women to do more with sport.
For this idea, we made a coffee table book that was extravagantly printed, and sent out to all heads of Nike marketing and the global press, just before the campaign kicked off in 2008.
Each Art director at W+K was given 3 different athletes to tell a story. I was fortunate enough to have Nicola Sanders, as one, and got what was printed made into a short film. It describes, in frenetic fashion, what the body feels when pushed to limits of pain, and the rewards it eventually gives.
Produced with Anders Stake and Betsy Decker.